EICMA Milano is obviously the place to take the pulse of the motorcycle market on an international level. With the Italian glam and more!
For Nova Moto is also the time to detect new concepts in order to test them and the further development of the supply of the online store dedicated to innovation for motorcycles and drivers: nova-moto.fr and keep in touch with the brands already distributed:Air-Stop®, Motoairbag®, Sixs®.
Surprised that a professional visitor comes to EICMA Milano during the weekend ? Organizational choice, perhaps, but is it necessary to emphasize the difference between the professional days, perfectly orchestrated and as precise as press releases, and days open to the public a little more spontaneous and eclectic? Of course, this is ideal for working in peace, to meet the decision makers and designers. Nevertheless, I can confirm that mix with the bikers that share your passion is a pleasure and especially a great source of information. Some might be inspired! I am sometimes surprised by the condescending words towards the biker himself by some professionals. Surprising business approach, frequently without interest and understanding for its target. Too bad, these people are missing a huge part of the genuine motorcycle world, and as a consequence, of their job, its human dimension and diversity.
Well, beyond the biker, let us come to machines! And this show had a slightly different taste, it was waiting to firm up a bit special encounter between the H2 road derived version of the H2R, ultra-technological concept of Kawasaki. For technical detail, the trade press has already told you everything about compressor, manga design, revolutionary laquer. I can only convey my biker emotion, facing this bike fighter genes, that made me brave the crowd, elbow -a lot!-, wait for long minutes before seeing its dark mirrored fairing, in front of which the rhinestone shoes of the hostess seemed to me very pale at that time. The eyes of the surrounding people could only amplify the impression of living a special moment.
Unusual emotion, I leave this podium with the strange feeling of a moment out of time. Knowing that I will go back a couple of times and probably will be there again before fair closure on Sunday. A meeting. Stirred and dazzled. And again, the beast is beautiful without any roar… Kawa recovers its historic position as a creator of extraordinarily powerful motorcycles. For the pleasure of a few future buyers and to feed our dreams…
The strength of the current motorcycle market is its diversity, proof is given if it is necessary on the Ducati booth where the universe red-techno-racing sports in front of the yellow-cool-lifestyle scrambler universe, where the booth invites to the stroll and to live in the moment. Between technical and tuning showcase the motorcycle market has become more segmented than ever. May I take you for a ride through the gallery?
Amazing moment, MotoGp Valencia race in live on Yamahas booth! With Vale in pole position, Iannone and Dovi doing the show, Italian mood is on the top here in Milano!
Let’s finish with a shooting of Miss Motosprint 2014, met quite by a chance on fair closure, and also these inspired loughing carabinieri…
As a final point, the last word comes to H2 phenomenon:
Texts and shootings: Isabelle MAILLET